Re: Freeze-dried candy, my vote is fad. I've tried it and don't get it. Seems like there are about a million sellers of these things, which an Amazon search confirms, and none of them have brand power. They all take existing brands like Skittles and Starburst, freeze-dry them, and hope the consumer can still recognize the brand from the window in the bag, because they can't use the brand name on their packaging. If it is more than a passing fad, these brands will freeze-dry their own stuff at a much lower cost and put all these guys out of business anyway.
Re: Freeze-dried candy, my vote is fad. I've tried it and don't get it. Seems like there are about a million sellers of these things, which an Amazon search confirms, and none of them have brand power. They all take existing brands like Skittles and Starburst, freeze-dry them, and hope the consumer can still recognize the brand from the window in the bag, because they can't use the brand name on their packaging. If it is more than a passing fad, these brands will freeze-dry their own stuff at a much lower cost and put all these guys out of business anyway.
I love the format!
Another great one
Thanks for your insights. I think the chances that you are right are quite high.